Canadian Country Artist Sacha Releases New Music Video “Standards”

Celebrates 1 Million Streams OF EP "The Best Thing"

Toronto, ON - Today, Canadian rising country star Sacha, releases the music video for her catchy single “Standards”. Shot by Director Travis Didluck (Sons of Daughters) and produced by Ben Knechtel (The Reklaws, James Barker Band), “Standards” shows the realities of what trying to find the perfect match is really like, as we see Sacha going from date to date in attempts to find someone that passes the test. Watch the video here. 

“From Speed dates, to checklists and even a puppy test... these guys just can’t seem to meet the Standards,” said Sacha.

As a black, female Canadian country artist, Sacha has made it her mission to push towards equal representation for people of colour to be embraced in life and the music industry. After being crowned “The Next Country Music Star” at the 2016 Havelock Jamboree, her career continued to grow following the release of her single “Good Times Going” in 2018. Since then, Sacha has performed alongside incredible Canadian artists including Brett Kissel, Jess Moskaluke, Madeline Merlo, The Abrahams, and Terri Clark, and played at venues including Boots and Hearts, Havelock Jamboree, Sound of Music Festival, CMAO Stages, and the Canadian National Exhibition.

Key Notes / Highlights:

  • “Standards” has already garnered over 1 million streams across major streaming platforms.

  • Sacha was announced as the “CMT Next Women Of Country 2021 Class” which has alums such as Maren Morris, Cassadee Pope, Carley Pearce, Lauren Alaina, Mickey Guyton, Kacey Musgraves, Ashley McBryde, and many more.

  • Standards was listed Most Added, Most Increased, and New and Active by Billboard Canada.

  • “Standards” was selected by IHeartRadio, and won a competition as the “IHeart Radio Future Star”.

  • “Standards” on the Top 50 Billboard Canada Country Charts for 13 straight weeks.

  • “Standards” was added to rotation on the Radio Disney Country in the U.S.A.

  • “Standards” was added to Music Choice on televisions across North American reaching over 65 million households.

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Sacha - Standards (Official Music Video)
Sacha BTS On SetSacha BTS On SetSacha BTS On SetSacha BTS On Set
Sacha Press PhotoSacha Press Photo
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http://iamsacha.com
https://sacha.prezly.com/media

Jamie Crawford

Public Relations and Social Media Coordinator, Strut Entertainment

Mackenzie Vandenberg

Public Relations And Promotions, Strut Entertainment

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About Sacha

Nestled in the rolling, rural hills of Ontario, in the village of Warkworth, a young black girl and her identical twin sister were being raised on country music and country living, surrounded by a family of musicians."Within this little farming community was a fertile ‘arts’ undercurrent, which fuelled the birth of a legitimate and truly home-grown country music star.

When Havelock Jamboree’s “The Next Country Music Star” crowned Sacha their 2016 winner, the stages got bigger and the lights, brighter. She caught the eye of top agent Stefanie Purificati, and was welcomed into the fold of A-list performing artists of the APA Agency. Since then, Sacha has been blazing stages like Boots And Hearts, Havelock Jamboree, Sound Of Music Festival, CMAO stages, and recently headlining at the Canadian National Exhibition (CNE). 

Sacha has become a positive feminine force on Canada’s biggest stages, opening for an enviable list of Canadian country music elite including Brett Kissel, Jess Moskaluke, Madeline Merlo, The Abrahams and Terri Clark.

Her leading edge sound, tempered with just the right amount of traditional 'secret-sauce' is made all the more singular by a fresh face that, at this time, remains entirely un-represented in Canadian Country music. As a black female Canadian Country Artist, Sacha is a pioneer, fearlessly working toward equal representation for young women of all creeds and colour to be deservedly embraced and included in the country music landscape of Canada. 

In 2018, Sacha hit national airways and kept the “Good Times Going” with her independently charting single. Her follow up EP, produced and A&R’d  by CCMA Producer Of The Year Nominee Dan Swinimer, is teeming with songwriting acumen from top Canadian and U.S writers. Among them are CCMA 2019 Female Artist of The Year, Tenille Townes, Kelly Prescott, Madeline Merlo, Karen Kosowski, Emma Lee(Tim Hicks) and Mackenzie Porter. Sacha’s upcoming EP is an exciting, undeniable Canadian female country artist reckoning of searing, electric vocals that steadfastly honours it’s first-rate, enduring songs. 

Sacha continues to establish herself as a philanthropist through concerted involvement with various organizations such as Shania Kids Can, Outland Denim, Sick Kids Hospital, Back Door Mission Oshawa, the Kids Music Program and the Childrens Aid Foundation. In 2012, with her humble roots and a powerful personal story, Sacha launched her anti-bullying and motivational school tours to empower today’s youth across Ontario through music.