Country artist Sacha chosen as iHeart Radio’s 'Future Star' for new single "Standards"

The Best Thing EP Garners a Half a Million Streams

Toronto, ON – Canadian Country artist Sacha has been chosen as November & December’s iHeart Radio Future Star for her new single Standards. The track, which has been streamed over 350,000 times since release, is an upbeat tune, layered with feminist lyrics that outline the ‘standards’ for how to be treated in a relationship.

"I am absolutely over the moon about being chosen as iHeart Radio Future Star," said Sacha. "I am so thankful for this opportunity and for Standards to be heard across Canada."

The iHeart Radio Future Star program highlights up and coming talent from across the country every 8 weeks through Bell Media. Standards has also been added to all 13 Pure Country Radio Stations across Canada. Sacha was selected for the program to close out 2020 as her fresh sound continues to make waves across the country music landscape following the release of her debut EP The Best Thing this Summer.

Born in Montreal and now residing in the rolling, rural hills of Ontario, in the village of Warkworth, ON, the singer and her identical twin sister were raised on country music and country living, surrounded by a family of musicians. As a result Sacha learned how to play the guitar and develop her own unique, home-grown sound from a young age. As a black female Canadian country artist, Sacha has always pushed towards equal representation for people of colour to be embraced in life and the music industry and hopes as her career and platform grows she is able to continue to advocate for people of colour.

After being crowned “The Next Country Music Star” at the 2016 Havelock Jamboree, her career continued to grow following the release of her single “Good Times Going” in 2018. Since then, Sacha has performed alongside incredible Canadian artists including Dean Brody, Brett Kissel, Jess Moskaluke, Madeline Merlo, The Abrahams, and Terri Clark and played key shows including Boots and Hearts, Havelock Jamboree, Sound of Music Festival, CMAO Stages, and the Canadian National Exhibition. Sacha was recently welcomed as a Radio Disney Country Artist, where Standards has been in rotation. 

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Mackenzie Vandenberg

Public Relations And Promotions, Strut Entertainment

Samantha Pickard

President, Strut Entertainment

About Sacha